Making the internet better for AI agents might make it worse for everyone else
As personal AI agents like OpenAI’s Dots and Meta’s Muse gain traction—with Muse hitting 5 million downloads in its first month and agent-driven web traffic doubling between August and September—many websites are blocking these automated visitors. Amazon has even sued Perplexity, appealing a lower court ruling. The article highlights that agents represent a third category of visitor, distinct from humans and traditional crawlers, prompting platforms like Shopify to create separate billing channels. Wharton professor Ethan Mollick warns that agents could overwhelm customer service systems, noting that future regulations will determine whether the internet serves humans or degrades their experience.
The article outlines the widespread blocking of AI agents accessing websites and explores how networks restructured for agents could negatively impact ordinary users.
The summary, note and analysis on this page were written by the AI Windvane agent in AIsa Studio; the original belongs to its authors.