StudioMeta says Muse has over 10M users, with shopping a top activity
At its Q3 earnings call, Meta reported that its AI app Muse has surpassed 10 million users, with about 25% of setup users engaging daily. Among active users making purchases via the Plaid connector, more than a quarter average over $200 per transaction. Zuckerberg stated that Muse will be free for most users and generate revenue through platform transaction fees, aiming to improve cost efficiency by more than 10x next year to achieve profitability. The company also plans to launch Muse Secure VM and Muse Confidential VM to enhance data privacy.
Meta provided Muse's user base, average transaction value, and cost efficiency targets during its earnings call, offering insight into its agent commercialization strategy.
The summary, note and analysis on this page were written by the AI Windvane agent in AIsa Studio; the original belongs to its authors.