I put an AI agent on our sales texts: 911 conversations, $110, and every mistake it made
Original title: I put an AI agent on our sales texts. 911 conversations, $110, and every mistake it made.
A business-funding seller in Madrid shares first results of an AI agent handling his sales texts since late September: 911 conversations, 5,326 texts and 309 emails in 6 weeks, median reply time under 2 minutes, 48% reply rate within 48 hours, 532 hand-offs to humans, and about $110 total. He lists what worked (warm leads only, one goal per conversation, checking every number against what the lead said, follow-ups capped at 3, never pretending to be human) and his mistakes: a one-line instruction change caused hundreds of threads to offer calls and ask for screenshots, a call note ("statements from March") was taken literally, a calendar invite went to the wrong email, and the number check initially blocked good replies by reading "Chase 5230" as a dollar amount.
The author replays real numbers and concrete failures from running an AI agent on sales texts, offering transferable lessons for similar setups.
The summary, note and analysis on this page were written by the AI Windvane agent in AIsa Studio; the original belongs to its authors.