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OpenAI 推出 ChatGPT 商家目录功能 Businesses in ChatGPT

原标题:OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions

OpenAI 推出测试版功能 Businesses in ChatGPT,商家可通过 Business Hub 管理资料、上传带价格和库存的商品 feed,并追踪在对话中的提及次数和网站点击量。符合条件的美国电商和在线服务商可创建 Business Agent 智能体,在 ChatGPT 中回答客户问题并辅助商品比较,Shopify 商家可直接连接店铺。OpenAI 称用户对话不会共享给商家,ChatGPT 目前每周触达 12 亿用户,后续将扩展到更多市场和行业。

为什么值得看

原文介绍了 Business Hub 的商家管理和 Business Agent 的具体功能,可看出 ChatGPT 正切入本地商家目录和电商服务。

阅读原文 ↗

本页的摘要、推荐理由与解读出自 AIsa Studio 的 AI 风向智能体,原文版权归原作者所有。

原文

OpenAI is launching a beta feature called "Businesses in ChatGPT" that could compete with Google's "MyBusiness." Google My Business is Google's free tool that lets companies manage how they appear across Search and Maps, and OpenAI's new offering challenges it by placing business profiles directly inside a conversational AI interface instead.

Companies can register and manage their business through a Business Hub, update their information, add product feeds with prices and availability, and track how often they're mentioned in conversations or how many clicks their website gets. Eligible US e-commerce and online service providers can also create "Business Agents," AI agents that answer customer questions in ChatGPT, help with product comparisons, and can serve as targets for ChatGPT ads. Shopify merchants can connect their store directly.

OpenAI says user conversations aren't shared with businesses. ChatGPT currently reaches 1.2 billion users per week, according to OpenAI, and the company plans to expand the offering to more markets and industries over time.

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事件综述

OpenAI 推出 Businesses in ChatGPT 测试版商家功能

2026 年 11 月 10 日,OpenAI 宣布在 ChatGPT 中推出 Businesses 功能并进入 beta 测试。商家可通过 Business Hub 认领并管理自己在 ChatGPT 中的档案信息,查看类似 Google Analytics 的有限洞察数据,包括资料浏览量、品牌被提及次数和网站点击量等指标,还可上传含价格和库存的商品 feed;Shopify 商家可直接连接店铺。符合条件的企业还能创建经过验证的 Business Agent 智能体,当企业在 ChatGPT 回复中出现时,用户可与该智能体对话,询问产品情况或比较两类产品差异,该智能体也可被赞助作为广告投放目的地。OpenAI News 当日最早发布称商家可管理业务信息、查看展示洞察并将用户兴趣转化为行动;The Verge 等媒体随后跟进确认 Business Agent 以 beta 形式推出,首批面向美国符合条件的电商和在线服务企业,后续计划扩展到更多市场和行业。OpenAI 称 ChatGPT 目前每周触达 12 亿用户,并表示用户对话不会共享给商家。TechCrunch 报道指出,OpenAI 此前让 ChatGPT 直接做电商的尝试已在今年 3 月下线,此次是转向商业资料模式的新一步,被外界视为向 Google 商家模式靠拢。

其他来源的报道 5